Creating History Amongst Our Society
C.H.A.O.S. is not just a brand. It is a movement built by someone who refused to let the system define his story.
The Man
Juma Sampson. Rochester, NY. Sentenced to 25 years under the 100:1 crack-to-powder ratio. Released in 2019. His story is the foundation of everything C.H.A.O.S. stands for.
Read His StoryThe Message
Three published books, including a collaboration with rapper Beanie Sigel. Now releasing his most powerful work yet: The Entrepreneurial Mindset of a Felon.
Get the BookThe Movement
C.H.A.O.S. Clothing is not for everybody. It is for those who made it through some really difficult times and still manage to shine. Wear the proof.
Shop the Line
The Entrepreneurial
Mindset of a Felon
By Juma Sampson
"How to Think Outside the Box When the System is Built to Keep You In."
This is not a book about excuses. It is a blueprint for anyone who has been underestimated, overlooked, or written off by the system. Drawing from 19 years of lived experience, Juma Sampson breaks down the entrepreneurial principles he developed while incarcerated — and how they apply to anyone building something from nothing.
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Loyalty & Deceit
Co-written with Roc-A-Fella Records rapper Beanie Sigel, this novel was written and published by Juma while still incarcerated — a testament to what is possible when you refuse to let your circumstances define your ceiling.
View All BooksThe "Locked In" Bundle
Signed copy of the new book + a C.H.A.O.S. hoodie or sweatsuit. Limited quantities available to celebrate the Ian Bick podcast appearance.